Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category (Regular, Premium, and Super Premium), Packaging (Glass, PET Bottle, Canned, and Draught), Production (Macro-Brewery, Micro-Brewery, Craft Brewery, and Others), Distribution Channel (On-Trade and Off-Trade) - Industry Trends and Forecast to 2031.
Global beer market size was valued at USD 758.72 billion in 2023 and is projected to reach a value of USD 1,169.71 billion by 2031, with a CAGR of 5.56% during the forecast period of 2024 to 2031.
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The global beer market is experiencing steady growth driven by factors such as changing consumer preferences, growing urbanization, and rising disposable incomes. The market is also influenced by factors such as the emergence of craft breweries, increasing demand for premium and flavored beers, and expanding young population indulging in social drinking activities. Additionally, the beer market has witnessed a shift towards healthier options such as low-alcohol and non-alcoholic beers as health-conscious consumers seek alternatives to traditional alcoholic beverages. A key trend in the market is the rise of online sales channels and direct-to-consumer models, creating new opportunities for beer manufacturers to reach a wider audience.
**Segments**
- **Product Type**
- Lager
- Ale
- Stout
- Pilsner
- Wheat Beer
- Others
- **Distribution Channel**
- On-Trade
- Off-Trade
- Online Retailing
- **Packaging**
- Cans
- Bottles
- Draught
- **Region**
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
**Market Players**
- Anheuser-Busch InBev
- Heineken N.V.
- Asahi Group Holdings, Ltd.
- Kirin Holdings Company, Limited
- Molson Coors Beverage Company
- Carlsberg Group
- Diageo
- Constellation Brands, Inc.
- Tsingtao Brewery Co., Ltd.
- Beijing Yanjing Brewery
These leading market players compete through strategies such as product innovation, mergers and acquisitions, strategic partnerships, and geographical expansion to gain a competitive edge in the global beer market. Anheuser-Busch InBev, for instance, focuses on expanding its craft beer portfolio, while Heineken N.V. emphasizes sustainability and responsible drinking initiatives. Asahi Group Holdings has been active in acquiring various beer brands to strengthen its market position, while MolThe global beer market is a dynamic and vibrant industry experiencing significant growth and evolution in recent years. The market landscape is shaped by various factors that influence consumer preferences and purchasing decisions. Changing consumer preferences towards premium and flavored beers have pushed breweries to innovate and create new products to meet the demands of the market. Craft breweries, in particular, have gained popularity among consumers seeking unique and high-quality brews, challenging traditional beer manufacturers to adapt to this shift in the market. Additionally, the rise of health-conscious consumers has led to the increasing demand for low-alcohol and non-alcoholic beer options, driving companies to diversify their product offerings to cater to a wider audience.
The distribution channels in the beer market play a crucial role in reaching consumers effectively. The on-trade segment, which includes bars, restaurants, and pubs, remains a significant channel for beer sales as consumers continue to enjoy social drinking experiences outside their homes. On the other hand, the off-trade segment, which comprises retail outlets such as supermarkets and convenience stores, provides convenient options for consumers to purchase beer for home consumption. With the growing trend of online retailing, beer manufacturers are capitalizing on e-commerce platforms to reach consumers directly and offer a wide range of products, further expanding their market reach and visibility.
Packaging also plays a key role in the beer market, influencing consumer perceptions and purchasing decisions. Cans, bottles, and draught packaging options offer distinct advantages and appeal to different consumer preferences. Cans are popular for their portability and recyclability, making them a convenient choice for on-the-go consumption. Bottles, on the other hand, are favored for their traditional appeal and ability to preserve the flavor of the beer. Draught beer, served on tap at bars and restaurants, provides a fresh and authentic drinking experience for consumers looking for a unique beer-tasting experience.
Geographically, the global beer market is segmented into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, each**Industry Trends**
- Increasing demand for craft and flavored beers
- Shift towards healthier beer options like low-alcohol and non-alcoholic beers
- Rise of online sales channels and direct-to-consumer models
- Emphasis on sustainability and responsible drinking initiatives by major players
- Focus on product innovation, mergers, and acquisitions for competitive advantage
In the global beer market, lager has traditionally been the dominant product type, appealing to a wide consumer base with its crisp and refreshing taste. However, the market is witnessing a surge in demand for craft beers, ales, stouts, pilsners, wheat beers, and other specialty brews as consumers seek unique and premium drinking experiences. The diversity in product types caters to varying taste preferences and occasions, driving innovation and experimentation in the industry.
The distribution channels in the beer market also play a significant role in shaping consumer behavior and market dynamics. The on-trade segment, including bars and restaurants, offers immersive social drinking experiences and opportunities for product discovery. On the other hand, the off-trade segment, encompassing retail outlets, provides convenience and accessibility for consumers to purchase beer for home consumption. The growing popularity of online retailing has further revolutionized the market, enabling breweries to reach consumers directly, offer personalized experiences, and expand their market presence beyond geographical boundaries.
Packaging choices such as cans, bottles, and draught options influence consumer perception and brand positioning in the beer market. Cans are favored for their convenience, sustainability, and
Key points covered in the report: -
- The pivotal aspect considered in the global Beer Market report consists of the major competitors functioning in the global market.
- The report includes profiles of companies with prominent positions in the global market.
- The sales, corporate strategies and technical capabilities of key manufacturers are also mentioned in the report.
- The driving factors for the growth of the global Beer Market are thoroughly explained along with in-depth descriptions of the industry end users.
- The report also elucidates important application segments of the global market to readers/users.
- This report performs a SWOT analysis of the market. In the final section, the report recalls the sentiments and perspectives of industry-prepared and trained experts.
- The experts also evaluate the export/import policies that might propel the growth of the Global Beer Market.
- The Global Beer Market report provides valuable information for policymakers, investors, stakeholders, service providers, producers, suppliers, and organizations operating in the industry and looking to purchase this research document.
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Global Beer Market Landscape
Part 04: Global Beer Market Sizing
Part 05: Global Beer Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
Reasons to Buy:
- Review the scope of the Beer Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- Beer Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- Regional and country level analysis combining Beer Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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